National, 12 December 2023: coto, a web3-based social community platform that caters exclusively to women, has on boarded She’sAces, a women-driven creative media house to build a stronger women brigade and encourage them to channel their inner self to speak their mind, challenge norms and be unabashed in how they choose to present themselves. Moreover, inspire them to go beyond the conventional ‘ladylike’ mannerisms and traditionally accepted ways of being a woman.
Through this association, She’sAces will use creative storytelling to shape the vision that it shares with coto to present women’s stories, thoughts and beliefs in a bold manner. It will enable them to highlight these womens’ emboldening, powerful personalities through unique ways online.
Speaking about this association, Avi Kumar, CBO, coto, said, “Our partnership with She’sAces cements women power in business. Moreover, it will further drive coto’s vision and its larger endeavor of strengthening women’s identities and challenging age-old traditions through thoughtful and provocative storytelling. We are excited to share their uninhibited and unfiltered voices through creative means and ensure these will be as bold and fearless as the women of today.”
Appurva Hooda Bhoker, Founder, She’sAces, said, “Our vision is to make a difference in a woman’s life at the most fundamental level through conversation, safety and freedom of expression, without them having to face any dire consequences of just speaking as a ‘lady’. My co-founder Shreeum Rakheja and I want to be able to call our time spent working as ‘being in Barbie Land’ and genuinely enjoy what we do, without worrying that we are not being taken seriously. A platform like coto helps us navigate all these nuances, and at the same time, gives us space for growth alongside them.”
This partnership will open up new avenues for women to be their true selves and feel valued and heard in the digital world.