Red Havas, the global Merged Media micro-network, today released its annual Red Sky Predictions report, which takes a look at the 10 global trends that will shape communications and cultural norms over the next year and beyond. From technology-led trends, such as our increasing reliance on cognitive communications and how data can do good, to concerns about post-truth politics and the fight against sport-washing, the report analyzes business challenges and opportunities around the world and the impact for communications.
“As we kick off the new decade, the power of predictive technology has hit a new high as communicators are now leveraging this to better inform business decisions and budgets,” said James Wright, global CEO, Red Havas, and global chairman, Havas PR Global Collective. “At the same time, we’re looking to better balance the role of technology within our lives with the introduction of new tools to restrict online activities and the disappearance of social media vanity metrics.
“We’re in the third year of the Red Sky Predictions report, and it’s been striking to analyze the changes in communication since our initial report, as a result of the innovations in technology and shifts in political, corporate and social behavior,” adds Wright. “Communicators need to continue to invest in data analytics and insight tools to stay abreast of this. Purpose, too, will remain a key trend that transcends borders and industries, and I expect this will be a key driver for marketing decisions in 2020.”
The 2020 Red Sky Predictions are as follows:
View the predictions in full here. https://redhavas.com/redskypredictions_2020/
This year’s report was authored by Red Havas staffers from around the world, including James Wright, global CEO, Red Havas and global chairman, Havas PR Global Collective; Davitha Ghiassi, executive vice president, social and integration, Red Havas; Mark Campbell, global head of content, Red Havas; Rachael Sansom, managing director London, Red Havas; and Jackie Crossman, a senior consultant with Red Havas.
About Red Havas
Red Havas is part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that comprises approximately 40 agencies around the world and more than 1,300 employees. The Red Havas strategic “Merged Media” model brings together traditional and digital publishing, content, social media and data within a single infrastructure.
For further information, please visit: www.redhavas.com.
About Havas Group
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries. Havas Group is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Based on a client-centric model across media and creative, Havas Group is the most integrated company in its sector. We operate with three business units (creative, media and health & wellness) within our Havas Villages all over the world where teams share the same premises, ensuring agility and a seamless experience for clients. #makingbrandsmeaningful. Further information about Havas Group is available on the company’s website: havasgroup.com