Categories: Industry News

IDFC FIRST Bank names India’s iconic personality Mr. Amitabh Bachchan as Brand Ambassador

IDFC FIRST Bank today announced the signing of India’s most iconic personality, Mr. Amitabh Bachchan, as its first ever brand ambassador. Mr. Bachchan is a winner of countless prestigious national awards, an all-time favourite of the masses, and the country’s most celebrated actor.

Mr. Bachchan’s personality perfectly resonates IDFC FIRST’s brand persona and values pillars, that of Sincerity, Humility and Contemporariness.

Mr. V Vaidyanathan, MD & CEO, IDFC FIRST Bank, said, “It gives me immense pleasure to welcome the superstar of the millennium, Mr. Amitabh Bachchan, as our brand ambassador. The charisma of Mr. Bachchan has captivated people of all ages across countries. I am most amazed by his humility despite his extraordinary successes. All of us at IDFC FIRST Bank are delighted about this association with the true legend of our times.”

Mr. Amitabh Bachchan, said, “ I am proud to partner IDFC FIRST Bank – a bank with strong values, great corporate governance, and transparency. The bank is transforming lives of a large population of our country with new-age products and services. It is my great pleasure to be the brand ambassador of IDFC FIRST Bank.”

IDFC FIRST Bank was founded as a new entity by the merger of IDFC Bank and Capital First on December 18, 2018. The Bank is rapidly transforming itself into a large and powerful retail banking franchise.

The Bank has a Pan India presence and offers cutting edge and customer friendly propositions for Savings and Current accounts, NRI accounts, salary accounts, demat accounts, fixed and recurring deposits, home and personal loans, two wheeler loans, consumer durable loans, small business loans, forex products, payment solutions and wealth management services. Customers have the choice of where and how they want to bank: 424 bank branches and growing, 104 asset branches, 272 ATMs and 567 rural business correspondent centres across the country, net banking, mobile banking and 24/7 toll free Banker-on-Call service.

admin

Recent Posts

Breaking the Glass Ceiling: How a US MBA Elevates Career Trajectories

In the world of business, reaching the pinnacle of success often feels like a journey…

1 year ago

India, UAE sign MoU to strengthen ties in education sector

The MoU aims at facilitating student and faculty mobility, joint research programmes, designing courses, organising…

1 year ago

SPARSH Hospital Conducts Stroke Awareness Campaign titled

Bangalore, October 30, 2023 –In commemoration of World Stroke Day, SPARSH Hospital, RR Nagar, orchestrated a…

1 year ago

MGM Cancer Institute Making Strides for Breast Cancer

Chennai, 28th Oct 2023: MGM Cancer Institute, a leading healthcare facility dedicated to pioneering advancements…

1 year ago

Ancient landscape discovered beneath East Antarctic Ice Sheet

October 27, 2023:The research team, which also involved scientists at Durham University, used satellite data…

1 year ago

IIM Kashipur’s DIC Inks MoU with Atal Tinkering Lab to Promote Innovation, Creativity, and Entrepreneurship in Young Students

Kashipur, 19th October 2023: The Design Innovation Centre (DIC) of the Indian Institute of Management Kashipur signed…

1 year ago