IIT Dhanbad wins 2020 Adobe Analytics Challenge

In October, Adobe unveiled the 2020 Adobe Analytics Challenge with Nike as the brand partner.

After a close final judging, with a 5-person panel including Emily White (vice president of enterprise data and analytics, Nike), Daniel Vredenberg (lead product manager, Digital Product, Nike), Anurag Singhvi (senior director of customer analytics, Flipkart), Sylvester Obafunwa (director of omnichannel analytics, Academy Sports + Outdoors) and Hila Dahan (co-founder and COO, 33 Sticks), Adobe announced the winners for this year’s challenge.

With thousands of student applications pouring in from college campuses from around the world —setting a new record for the competition, Indian Institute of Technology (Indian School of Mines) Dhanbad’s team ‘The Alphas’ took home the top prize – 1st place and $35,000. Being a proud moment not only for the team, but also the nation.

“The Alphas” from the Indian Institute of Technology (Indian School of Mines) Dhanbad, consisting of Pooja Patwari, Parth Hetamsaria and Jahnvi Sharma, impressed the judges with a three-prong strategy that would add new elements to Nike.com, establish a social community and refine marketing efforts.

The Alphas beat out a competitive set of finalists, with teams from Chicago Booth, Fashion Institute of Technology (FIT), National University of Singapore, University of California (Los Angeles), and the University of Utah.

A proud moment indeed not only for the Institute and the participants but the whole nation!

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