USPL launches its active wear line called WROGN ACTIVE
WROGN, the breakaway youth fashion brand from Universal Sportzbiz Pvt. Ltd (USPL) today forayed into active wear with ‘WROGN ACTIVE.’ Indian ace cricketer, Virat Kohli has been the face of ‘WROGN’ which has become a go to brand for men’s casual wear over the years. USPL has chosen the versatile and legendary South African sportsman; AB de Villiers as the face of WROGN ACTIVE – an eclectic range of lifestyle apparel that is high on both, performance and fashion, and is an extension of the brand WROGN.
Speaking on the launch, Anjana Reddy, Founder & CEO, Universal Sportsbiz Ltd, said, “Following the success of WROGN, which was launched as a breakaway youth fashion brand in 2014, we see a great market potential for fashionable sportswear in India. With growing urbanization and long working hours, the world is seeing a significant shift towards the sedentary lifestyle. Hence WROGN ACTIVE, a fashionable sportswear brand, with ABD as the face, that will make GenZ want to get up and get moving!”
There is a symbiotic connection between India’s love for sports and their fascination towards trendy and fashionable sportswear. Given his versatility, perseverance and hard work, ABD, as the face of WROGN ACTIVE, will be able to embody the brand attributes and build a strong connect with the Indian customers.
Speaking about his association as the face of the brand WROGN ACTIVE, AB de Villiers said, “I am elated to join the WROGN Tribe alongside my friend and RCB team-mate Virat. During IPL, we have been sharing the dressing room for over a decade and it would be fun to discuss style and fashion besides sports. I look forward to connecting with my fans in India and inspiring them to choose WROGN ACTIVE for their fashionable sportswear and active wear needs.”
The WROGN ACTIVE collection will feature more than 100 styles of T-shirts, Joggers, shorts, sweat-shirts and hoodies. With prices ranging from Rs.699 to Rs. 2999, WROGN ACTIVE will be retailed at all WROGN exclusive brand outlets, Shoppers Stop and Myntra.com
About Universal Sportsbiz Pvt. Ltd. (USPL):
Universal Sportsbiz Pvt Ltd. is the only homegrown Indian company with a diverse portfolio of fashion brands in various categories, endorsed by leading celebrities from entertainment and sports industry. From clothing to accessories USPL brands widely cater to all fashion and lifestyle needs of the youth of today. Founded in April 2012 by Ms. Anjana Reddy, USPL’s portfolio of leading brands includes Wrogn, the breakaway youth fashion brand for men, the face of which is Virat Kohli, IMARA, a contemporary women’s ethnic fashion brand with Kareena Kapoor Khan and Ms. Taken, Kriti Sanon’s western wear line and SINGLE, with Ranbir Kapoor – a fashion forward brand inspired by the universal truth about all men that they are ‘Forever Single’.
USPL has been rapidly expanding its offline retail network across the country and the brands are available at over 1500 points of sale including 50 exclusive brand outlets.
WROGN is a breakaway youth fashion brand, conceptualized by India’s first celebrity commerce company – Universal Sportsbiz Private Limited (USPL), an Accel portfolio venture. Its’ funky philosophy speaks through its trendy designs. Ace Indian cricketer and youth icon, Virat Kohli is the face of the brand. Comfortable, stylish and unconventional, WROGN is simply an extension of Virat’s personality. WROGN is targeted towards open-minded and progressive young men, who like to make their own choices in life. The brand is experimental in its ethos and product philosophy.